'Fabulous' News

Country music stars, The Band Perry visited one of the most nostalgic venues in motorsports – Indianapolis Motor Speedway (IMS) – on Saturday to make a special announcement about this summer’s NASCAR Sprint Cup Series race at the Brickyard sponsored by Crown Royal. Crown Royal will name the race, to be held at IMS on July 29th, after an everyday American hero through a program called “Your Hero’s Name Here.” 
The five finalists who were announced by The Band Perry and could have the famous race named after them, are: Dale Beatty, veteran and cofounder of the nonprofit organization Purple Heart Homes from Statesville, N.C.; Lindsey Marquez, ICU nurse from Sun Prairie, Wis.; Curtiss Shaver, Fire Lieutenant and EMT from Troy, Ala.; John Thomas, Deputy Sheriff from Sarasota, Fla.; and Brandon Veatch, veteran and Purple Heart recipient from Bloomfield, Ind.   In addition to having their name on all race signage, TV broadcasts and apparel, the winner will experience a true VIP experience – from waving the green flag to start the race to delivering the trophy in Victory Lane.
Beginning today, adult consumers can log on to the Crown Royal Facebook page (www.facebook.com/CrownRoyal) and click the “Crown Your Hero” tab to vote for the hero they think is most deserving of naming rights to the race. Voting runs through June 28th and the grand prize winner will be announced in early July.

Country music stars, The Band Perry visited one of the most nostalgic venues in motorsports – Indianapolis Motor Speedway (IMS) – on Saturday to make a special announcement about this summer’s NASCAR Sprint Cup Series race at the Brickyard sponsored by Crown Royal. Crown Royal will name the race, to be held at IMS on July 29th, after an everyday American hero through a program called “Your Hero’s Name Here.” 

The five finalists who were announced by The Band Perry and could have the famous race named after them, are: Dale Beatty, veteran and cofounder of the nonprofit organization Purple Heart Homes from Statesville, N.C.; Lindsey Marquez, ICU nurse from Sun Prairie, Wis.; Curtiss Shaver, Fire Lieutenant and EMT from Troy, Ala.; John Thomas, Deputy Sheriff from Sarasota, Fla.; and Brandon Veatch, veteran and Purple Heart recipient from Bloomfield, Ind.   In addition to having their name on all race signage, TV broadcasts and apparel, the winner will experience a true VIP experience – from waving the green flag to start the race to delivering the trophy in Victory Lane.

Beginning today, adult consumers can log on to the Crown Royal Facebook page (www.facebook.com/CrownRoyal) and click the “Crown Your Hero” tab to vote for the hero they think is most deserving of naming rights to the race. Voting runs through June 28th and the grand prize winner will be announced in early July.

PRN Expands Broadcast Team with New Role for Wendy Venturini at Charlotte

Venturini to Be First Female to Call a NASCAR Race from the Radio Broadcast Booth

CHARLOTTE, N.C. (May 25, 2012) – The Performance Racing Network, long known for its engaging, fan-friendly broadcasts, is making history this weekend – rightfully at the History 300.  It will make Wendy Venturini the first-ever female announcer to lead the NASCAR radio broadcast from the booth.

PRN is expanding the role for pit reporter Venturini at Charlotte to pair her with PRN president Doug Rice in the booth to announce Saturday’s History 300 at Charlotte Motor Speedway.  It is the first time in history a female has anchored a NASCAR radio broadcast.  Venturini  joins the broadcast team of turn announcers Rob Albright and Brad Gillie, pit reporters Steve Richards, Brett McMillan, Jim Noble and Pat Patterson, director Alicia Lingerfeldt and technical director Harrill Hamrick.

“We’re thrilled to have Wendy join us in the booth at Charlotte and expand our reporting bench strength,” said Rice.  “Her knowledge of and passion for the sport are incredible, and we think she will bring a new level of excitement and entertainment to our broadcast.”

Venturini spends most weekends as a reporter for SPEED’s pre-race show, NASCAR RaceDay, and other SPEED programming, in addition to working as a pit reporter for selected races for PRN. Previously, she was a pit reporter in the NASCAR Camping World Truck Series. Venturini is a 2000 graduate of the University of North Carolina at Chapel Hill. In 2007, Venturini was one of the commentators for DIRECTV NASCAR HotPass, making her the first female play-by-play television announcer in auto racing history.

“I’ve been blessed to enjoy the best of both worlds between my TV role with SPEED and occasional opportunities I’ve had to fill in on pit road for PRN,” Venturini said.  “This chance to step into the booth on Saturday came as a surprise to me, but I’m flattered to be considered and ready for the challenge they’ve given me.  Women like my mother, who served on my father’s ARCA championship-winning pit crew, made moments like this possible for me and other women in the industry.”

The PRN broadcast of the History 300 airs on local affiliates and SiriusXM NASCAR Radio (Channel 90) beginning at 2 p.m. ET on Saturday, May 26.  The broadcast also will be available online at www.GoPRN.com.

On Sunday, May 27, host Mark Garrow will return to the booth with Doug Rice for the broadcast of the 53rd running of the Coca-Cola 600, beginning at 5 p.m.  For additional broadcast details and station listings, visit www.GoPRN.com.

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About the Performance Racing Network
The Performance Racing Network (PRN) is one of two NASCAR licensed multi-broadcast radio networks which markets, produces and distributes motorsports programming 365 days a year.  PRN broadcasts 13 NASCAR SPRINT Cup Series races, twelve NASCAR Nationwide Series events and produces “Fast Talk”, “The Pit Reporters”, “Garage Pass” and “zMAX Racing Country.”   Performance Racing Network is a subsidiary of Speedway Motorsports, Inc. (NYSE:TRK), a leading marketer and promoter of motorsports entertainment in the United States. Its programming airs on more than 725 radio stations.

Country music superstar Brad Paisley (pictured left) joins driver Jeff Gordon (right) on stage during Hendrick Motorsports’ 200th-win celebration on May 22 at The Fillmore in Charlotte, N.C. (Courtesy of Hendrick Motorsports)

Country music superstar Brad Paisley (pictured left) joins driver Jeff Gordon (right) on stage during Hendrick Motorsports’ 200th-win celebration on May 22 at The Fillmore in Charlotte, N.C. (Courtesy of Hendrick Motorsports)

Dale Earnhardt Jr., driver of the No. 88 Diet Mountain Dew/National Guard Chevrolet, during Hendrick Motorsports’ 200th-win celebration on May 22 at The Fillmore in Charlotte, N.C. (Courtesy of Hendrick Motorsports)

Dale Earnhardt Jr., driver of the No. 88 Diet Mountain Dew/National Guard Chevrolet, during Hendrick Motorsports’ 200th-win celebration on May 22 at The Fillmore in Charlotte, N.C. (Courtesy of Hendrick Motorsports)

“Drive for the Cover” Campaign Lets Fans Vote For Cover Driver of NASCAR® The Game™: Inside Line

DAYTONA BEACH, Fla.  (May 24, 2012) – NASCAR fans will determine which NASCAR Sprint Cup Series driver will grace the cover of the upcoming NASCAR The Game™: Inside Line video game in the “Drive for the Cover” campaign that launches today. This campaign lets NASCAR fans vote in a bracketed tournament that will be hosted entirely on NASCAR The Game’s Facebook page, and can be easily accessed at NASCARTheGame.com/Vote.

Voting opens today as the virtual race for the cover begins on Facebook. Fans will vote for their favorite drivers up to one time per day on Facebook in the “Drive for the Cover” campaign. The campaign will be like no other, as the voting will be featured on each driver’s Facebook page as well as their teams’ and participating sponsors’ Facebook pages. The four-round, seven-week tournament, will target NASCAR fans and avid gamers to have a voice in the selection of a cover driver for the latest NASCAR video game title. Drivers who advance to the next round will be announced the Monday after voting closes:
 

MAY 24 – Voting Opens (32 drivers)

JUNE 10 – First Round Closes (16 drivers)

JUNE 17 – Second Round Closes (8 drivers)

JUNE 24 – Third Round Closes (4 drivers)

JUNE 30 – Fourth Round Closes (2 drivers)

JULY 15 – Final Round Closes (Champion)


“I think the fans will really enjoy all of the new features and the opportunity to determine the cover driver for NASCAR The Game: Inside Line,” said Blake Davidson, NASCAR vice president of licensing & consumer products and board member of NASCAR Team Properties. “The way Eutechnyx and Activision have integrated themselves into the sport has been amazing. From the fans to the teams, to NASCAR itself and now with our broadcast partners, they have been channeling that into something that evolves our NASCAR games into revolutionary interactive entertainment.”

Activision Publishing, Inc, a wholly-owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) and leading independent game developer Eutechnyx announced last week that NASCAR® The Game™: Inside Line will be released this fall. Bringing the true NASCAR experience to consoles, the game will allow players to race with the top NASCAR Sprint Cup Series drivers, teams and cars, as well as feature all 23 officially licensed NSCS racetracks.  NASCAR The Game: Inside Line is planned to launch Fall 2012 for the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system and the Wii™ system from Nintendo.
 
“We set out to reinvent NASCAR gaming last year with NASCAR® The Game™ 2011 – and we’re very proud of it. With our continued enhancements to that game, and our very passionate fans helping guide us, we have an amazing platform to go to the next level with NASCAR The Game: Inside Line,” said Dave Thompson, executive producer at Eutechnyx. “We’ve added a new in-depth career mode and robust online features that include realistic race weekends, and now aspiring drivers can rise up through the ranks, attract sponsors, and upgrade their car’s components in the quest to be the NASCAR Sprint Cup Series champion.”

“The collaboration between Activision and Eutechnyx produced last year’s hugely successful NASCAR game experience,” said David Oxford, executive vice president, Activision Publishing. “NASCAR The Game: Inside Line builds on that platform and adds a number of innovative, cutting edge features that will give fans and gamers alike the chance to participate in the sport like never before.”

Visit www.nascarthegame.com/vote to vote in the “Drive for the Cover” campaign.
NASCAR The Game: Inside Line video trailer is available at NASCARTheGame.com/DriveFTC.


About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune  100  companies  participate  in  NASCAR  than  any  other  sport.   NASCAR  consists  of  three  national  series  (the  NASCAR  Sprint  Cup  Series,  NASCAR  Nationwide  Series,  and  NASCAR  Camping  World  Truck  Series),  four  regional  series,  and  one  local  grassroots  series,  as  well  as  two  international  series.  Also  part  of  NASCAR  is  Grand-Am  Road  Racing,  known  for  its  competition  on  road  courses  with  multiple  classes  of  cars. NASCAR  sanctions  more  than  1,200  races  at  100  tracks  in  more  than  30  U.S.  states,  Canada  and  Mexico. Based  in  Daytona  Beach,  Fla.,  NASCAR  has  offices  in  eight  cities  across  North  America. The  next  NASCAR  Sprint  Cup  Series  race,  the  Coca  Cola  600  at  Charlotte  Motor  Speedway,  will  air  May  27  on  FOX  at  6p.m.  ET.  For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR  or  on  Twitter: @NASCAR.

About  Activision  Publishing,  Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.  is  a  leading  worldwide  developer,  publisher  and  distributor  of  interactive  entertainment  and  leisure  products. Activision  maintains  operations  in  the  U.S.,  Canada,  the  United  Kingdom,  France,  Germany,  Ireland,  Italy,  Sweden,  Spain,  Norway,  Denmark,  the  Netherlands,  Australia,  South  Korea,  China  and  the  region  of  Taiwan. More  information  about  Activision  and  its  products  can  be  found  on  the  company’s  website,  www.activision.com.

About  Eutechnyx
Eutechnyx is the world’s leading independent racing game developer. With  a  history  spanning  over  24  years,  the  studio  has  won  numerous  awards  for  its  million-plus  selling  titles  and  garnered  exceptional  acclaim  in  the  business  sector. As  well  as  its  headquarters  in  the  Gateshead  (UK),  the  company  has  studios  in  Hong  Kong,  Chengdu  (China),  Charlotte  (USA)  and  a  publishing  office  in  London  (UK).   For more information, please visit press.eutechnyx.com.

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