Hunt Brothers Pizza Partners with RCR for Multi-Team Program
WELCOME, N.C. (December 5, 2011) - Hunt Brothers® Pizza,the nation’s largest brand of made-to-order pizza in the convenience store industry, will sponsor two of Richard Childress Racing’s NASCAR Nationwide Series teams as well as the No. 29 NASCAR Sprint Cup Series team with Kevin Harvick through a multi-year partnership agreement that begins in 2012.
Hunt Brothers Pizza will be the primary sponsor for three NASCAR Nationwide Series races on the No. 33 Chevrolet Impala when Harvick is the driver: May 26 at Charlotte Motor Speedway in Concord, N.C.; June 29 at Kentucky Speedway in Sparta, Ky.; and August 24 at Bristol Motor Speedway in Bristol, Tenn. The No. 2 Chevrolet Impala, with driver Elliott Sadler, will carry the Hunt Brothers Pizza primary sponsor paint scheme for the July 22 NNS event at Chicagoland Speedway in Joliet, Ill. In addition, the Nashville, Tenn.-based company will be an associate sponsor throughout the NNS season for the No. 2 and the No. 33 Chevrolet teams.
Hunt Brothers Pizza will also continue its season-long associate sponsorship of Harvick and RCR’s No. 29 NASCAR Sprint Cup Series team, beginning with the Daytona 500 in February.
“We’re so excited to partner with one of the most legendary racing organizations in NASCAR for the 2012 and 2013 Nationwide Series,” said Scott Hunt, CEO of Hunt Brothers Pizza. “We’ve had an outstanding relationship with Richard Childress Racing this past year in the Sprint Cup Series and are ready to celebrate some more big wins together next year.”
The 2012 season marks the fifth year of Hunt Brothers Pizza as a NASCAR sponsor. Hunt Brothers Pizza was a major associate partner of Kevin Harvick Incorporated in the NASCAR Nationwide Series and NASCAR Camping World Truck Series in 2011, winning a combined 13 races between the three series as well as the NASCAR Camping World Truck Series Owners Championship.
“Hunt Brothers Pizza has been a great partner with Richard Childress Racing and Kevin Harvick Incorporated this past season,” said Richard Childress, president and chief executive officer of Richard Childress Racing. “The Hunt Brothers Pizza company is a great American success story and we look forward to continuing our partnership with them through our new NASCAR Nationwide Series program.”
For additional information on today’s announcement, and all that’s happening at RCR, please visit RCRRacing.com.
About Hunt Brothers Pizza
With more than 6,000 locations in 28 states, Hunt Brothers® Pizza is the nation’s largest brand of made-to-order pizza in the convenience store industry. Perfect for today’s on-the-go lifestyle, Hunt Brothers Pizza offers regular, thin crust, and breakfast pizzas with All Toppings No Extra Charge®, plus the Hunt Brothers® Wings in Southern Style and Hot ‘n Spicy flavors. Family owned and operated for over 40 years and headquartered in Nashville, Tenn., the company provides all of the food products, marketing programs, equipment and training for convenience stores to operate their own turnkey pizza program. For additional information, please visit www.huntbrotherspizza.com.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2011 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Its Camping World Truck Series program includes 2010 Rookie of the Year Austin Dillon (No. 3 Bass Pro Shops Chevrolet) and Joey Coulter, Jr. (No. 22 RCR Development Chevrolet). Tim George Jr. (No 31 RCR Development Chevrolet) and Ty Dillon (No. 41 Chevrolet) will compete in the 2011 ARCA Racing Series presented by Menards.
Sadler Brothers Shootout Benefiting Brunswick Academy
Emporia, VA (3-30-2011) – G-Force Karts and Emporia, Virginia natives, Hermie and Elliott Sadler, are joining forces to present the “1st Annual Sadler Brothers Shootout Benefiting Brunswick Academy” on Wednesday night, April 27, at G-Force Karts in Richmond, VA. The event is open to the public and will feature both Sadler brothers in a go-kart race against the fans.
To participate, fans must be pre-qualified for the main event to race against the Sadler brothers. Anyone can qualify throughout the month of April by visiting G-Force Karts in Richmond, American Indoor Karting in Fredericksburg, or American Indoor Karting in Virginia Beach. Each location will take the top-5 adult and top-5 junior qualifiers to advance into the Sadler Brothers Shootout.
Last chance qualifying will take place on the day of the shootout from 12:00-6:00 p.m. at G-Force Karts located at 4245 Carolina Avenue, Richmond, VA. The main go-karting event between Hermie and Elliott will begin at 6:00 p.m. on April 27. If you do not qualify for the main event, you can still come out to support the NASCAR drivers and cheer on the fans as they go head-to-head with Emporia’s Sadler Boys.
Richmond International Raceway will be on site with the 2011 pace car to raffle off a pair of tickets to both the NASCAR Nationwide Series race on Friday, April 29, and the NASCAR Sprint Cup Series race under the lights on Saturday night, April 30.
G-Force Karts and Quaker Steak and Lube will also raffle off gift certificates on the day of the event.
Tickets for the event can be purchased for $20 each throughout the month of April at the following locations, with 100% of the proceeds going to Brunswick Academy:
- Brunswick Academy, Principal Dan Ward (2100 Planters Rd., Lawrenceville, VA)
- Hermie Sadler’s FOSHO Italian Sports Grille (916 W. Atlantic St, Emporia, VA)
- Last Chance Qualifying tickets can be purchased at:
- G-Force Karts in Richmond (4245 Carolina Avenue)
- American Indoor Karting in Fredericksburg (1400 Central Park Blvd.)
- American Indoor Karting in Virginia Beach (2736 North Mall Drive.)
For more information on Brunswick Academy please visit: www.BrunswickAcademy.com
For more information on G-Force Karts please visit: www.GForceKarts.com
About Brunswick Academy:
Brunswick Academy, an independent, co-educational day facility, offers an Early Learning Center for 3-and 4-year olds and Kindergarten through twelfth grade classes. Its goal is to instill aesthetic, moral, ethical, and democratic values to the young people of Brunswick Academy. All proceeds from this fundraiser will benefit the students of Brunswick Academy in all aspects of education including, academics, athletics and scholarships.
Kevin Harvick Inc. Announces Multi-Year Sponsorship Agreement with Mixed Martial Arts Apparel Brand TapouT
KERNERSVILLE, N.C. (February 1, 2011) — Kevin Harvick Inc. (KHI) announced today a multi-year partnership with world-renowned mixed martial arts (MMA) apparel brand TapouT, an Authentic Brands Group company. TapouT will make its NASCAR debut at Las Vegas Motor Speedway on March 5, 2011 as sponsor of the No. 2 Chevrolet Impala in the Nationwide Series event with driver Elliott Sadler. KHI co-owner Kevin Harvick will also carry the world renowned black and white logo on the hood of the No. 2 TapouT Chevrolet Silverado in the Truck Series race at Michigan International Speedway in 2011.
This partnership marks an unprecedented expansion for the TapouT brand, which to date has only sponsored MMA fighters and events. With the rise in popularity of MMA, TapouT is now branching out into new markets and reaching new fans in other sports.
Co-founders of TapouT, Skyskrape and Punkass, believe that NASCAR and MMA fans alike will be excited about the company’s new sponsorship venture.
“I expect NASCAR and MMA fans to be in a bit of shock – in a good way,” said Skyskrape. “TapouT has never ventured outside of MMA like this, but seeing how the fans love both sports, I think they will be the real winners here. TapouT loves doing things out of the ordinary and we think this is going to be a great partnership.”
Punkass echoed Skyskrape’s sentiments. “There are so many crossover fans that will love to see TapouT breaking ground into other competitive sports.”
Fellow MMA fan and supporter Kevin Harvick is also looking forward to the opportunity to help TapouT expand into this market.
“TapouT has become one of the most well known brands in sports,” said Harvick. “To have the opportunity to become part of the TapouT organization means a lot to not only me, but the KHI racing family. DeLana and I are very excited about this program and look forward to kicking it off in Las Vegas.”
Elliott Sadler will be exposing the TapouT brand to the NASCAR nation for their first event in Las Vegas.
“TapouT is coming on board with us in the perfect NASCAR market to launch our partnership,” said Sadler. “When you think of Las Vegas you think of all the historic fights that have been held in that town. I’m a huge fan of mixed martial arts and TapouT apparel. They have some really bold designs that will definitely be appealing to NASCAR fans. We’re going to work very hard to get these guys into victory lane in Vegas and work really hard to market the TapouT brand to all of the NASCAR fans.”
The multi-year sponsorship includes co-branded Kevin Harvick and TapouT product launching in Spring 2011.
About Kevin Harvick Inc.:
Kevin Harvick Inc. (KHI) enters 2011 celebrating 10 years of NASCAR racing. From the start, co-owners Kevin and DeLana Harvick set a goal to become leaders within the industry. With two Truck Series championships to their credit, the organization has built a reputation of integrity and competitiveness within the NASCAR community. KHI is housed in an over 80,000 sq. ft. facility located in Kernersville, N.C. This season, the organization will field three full-time NASCAR Camping World Truck Series teams and two full-time NASCAR Nationwide Series teams, competing for the drivers and owners championships in each series. With a roster comprised of both up-and-coming and veteran championship-caliber drivers, KHI continues to establish itself as one of the top teams in NASCAR competition. For more information about KHI and its teams, please visit www.KevinHarvickInc.com.
About TapouT:
Founded in 1997 by Mask, Punkass and Skyskrape, TapouT is the first brand to represent the sport of MMA. From humble beginnings when the brand was sold at underground events, TapouT has become synonymous with the sport and is the most recognized MMA brand in the world. Athletes and millions of global fans wear TapouT as a badge of honor as it symbolizes the brands fighting spirit and that quitting is never an option. TapouT’s worldwide movement is founded on Mask’s conviction that anything is possible if one simply believes…
About Authentic Brands Group LLC:
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. A New York based company with offices in Toronto, ABG’s mission is to acquire and manage iconic consumer brands in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics and enhance brand equity through best-in-class brand licensee and direct-to-retail partnerships. ABG holds Marilyn Monroe, TapouT, TapouT MPS, TapouT Pro, TapouT Vintage, Silver Star Casting Company, Iron Star, Hitman Fight Gear and Sinister Brand. ABG manages the merchandise licensing programs for the Bob Marley family of brands.
www.authenticbrandsgroup.com
For more information on Authentic Brands Group holdings: www.tapout.com, www.buysilverstar.com and www.sinisterbrand.com
