Apparel Sold Exclusively on the NASCAR.com Superstore and Select Trackside Retailers
DAYTONA BEACH, Fla. (July 3, 2013) – NASCAR Team Properties announced today that it has reached a licensing agreement with Touch by Alyssa Milano to create a line of apparel for female NASCAR fans. The fashionable apparel is designed utilizing high quality fabrics and features NASCAR drivers such as Dale Earnhardt Jr., Tony Stewart, Danica Patrick and Jimmie Johnson.
"We’re excited to welcome Alyssa to the NASCAR family, and for the first time, we now have a fashion forward clothing line exclusively for our many female fans," said Blake Davidson, NASCAR vice president, licensing and consumer products. "The Touch brand offers our fans a fresh and stylish line of apparel that is designed specifically for them."
Touch by Alyssa Milano is the premier, high-end fashion brand for the female sports fan. The brand represents a breakthrough in fashion and function. Touch empowers the fiercely loyal fan to look and feel her best. Whether cheering on their favorite race team or simply living life, Touch provides a platform for female sports fans to rally around.
"I am very excited to be able to bring Touch apparel to female NASCAR fans," said Alyssa Milano. "I have received so many requests over the past few years to expand distribution of the Touch brand into NASCAR, so I’m really proud to have NASCAR under the Touch brand umbrella."
The initial launch will include a variety of women’s tops for NASCAR drivers Kyle Busch, Dale Earnhardt Jr., Carl Edwards, Jeff Gordon, Jimmie Johnson, Kasey Kahne, Matt Kenseth, Brad Keselowski, Danica Patrick and Tony Stewart. Touch by Alyssa Milano is manufactured and distributed by G-III Sports, a division of G-III Apparel Group Limited, and is available for purchase at the NASCAR.com Superstore and trackside retail locations operated by Americrown during select NASCAR Sprint Cup Series race weekends.
The next NASCAR Sprint Cup Series race will be the Coke Zero 400 powered by Coca-Cola at Daytona International Speedway on Saturday, July 6 at 7:30 p.m. ET broadcast on TNT, Motor Racing Network Radio, and SiriusXM Satellite Radio, with additional coverage on NASCAR.com.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series), four regional series, one local grassroots series, three international series and GRAND-AM Road Racing and the American Le Mans Series presented by Tequila Patrón, both known for competition on road courses. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information, visit www.nascar.com and follow NASCAR at www.facebook.com/NASCAR and Twitter: @NASCAR.
About G-III Apparel Group, Ltd.
G-III is a leading manufacturer and distributor of outerwear, dresses, sportswear, swimwear, women’s suits and women’s performance wear, as well as luggage and women’s handbags, small leather goods and cold weather accessories, under licensed brands, our own brands and private label brands. G-III sells swimwear, resort wear and related accessories under our own Vilebrequin brand. G-III also sells outerwear, dresses, performance wear and handbags under our own Andrew Marc and Marc New York brands and has licensed these brands to select third parties in certain product categories. G-III has fashion licenses under the Calvin Klein, Kenneth Cole, Cole Haan, Guess?, Tommy Hilfiger, Jones New York, Jessica Simpson, Sean John, Vince Camuto, Ivanka Trump, Nine West, Ellen Tracy, Kensie, Mac & Jac, Levi’s and Dockers brands. Through our team sports business, we have licenses with the National Football League, National Basketball Association, Major League Baseball, National Hockey League, Touch by Alyssa Milano and more than 100 U.S. colleges and universities. Our other owned brands include G-III Sports by Carl Banks, Eliza J, Black Rivet, Jessica Howard and Winlit. G-III also operates retail stores under the Wilsons Leather, Vilebrequin, Calvin Klein Performance and Andrew Marc names.