Nine Ford engineers received the surprise of a lifetime when they arrived at the Infineon Raceway in Sonoma, Calif. in January to shoot what they thought was a straightforward television commercialfor the 2013 Ford Taurus. Instead, they got a rare opportunity to experience firsthand how Ford’s flagship sedan performs under very extreme driving conditions with none other than famed NASCAR driver Carl Edwards behind the wheel.
All of the action and excitement was captured on tape and will air in the form of 30-second national television commercials beginning April 2. Longer digital versions of the spots and additionalcontent will be featured at www.ford.com/Taurus.
Edwards was gunning a 2013 Taurus SHO – equipped with the 3.5-liter EcoBoost® engine – to speeds up to 120 mph, smoking thetires around tight curves and tearing up the straightaway. All of the engineers arrived thinking they would be asked to talk about Taurus technologies, but instead took hot lap turns in the passenger’s seat.
For a sneak preview of the new Taurus television spot, please go to: http://www.youtube.com/watch?v=OY0_4Pogd1s.