The Quartet is Back for Talladega Superspeedway’s Infield Party – The Big One on the Blvd – on Friday, Oct. 17, with New Twists

Bowyer, Harvick, Stenhouse, Jr. & Dillon Return for Tons of Fun Which Will Pay Competition Winner $1,000

TALLADEGA, AL – NASCAR drivers Clint Bowyer, Kevin Harvick, Ricky Stenhouse, Jr. and Austin Dillon had so much fun at Talladega Superspeedway’s first “Big One on the Blvd”  Parade in the track’s infamous infield in May that they are coming back for more during the track’s Oct. 17-19 weekend. And, this time, fans can expect even bigger and better from the wild side of NASCAR’s Party Capital.

The quartet will oversee a new flurry of activities, which begins with the “Hallow-Dega” costume contest, on Friday, Oct. 17. The crowd, as well as the drivers, will play a key role in determining the fan that walks away with $1,000 in cash, not to mention a lifetime of bragging rights. The champion of the “The Big One on the Boulevard,” will have to win a series of competitions, which will include food and beverages used in unique, vicarious ways.

"This is what Talladega is all about – having clean fun and making sure everyone has a smile on their face, with both the racing and the social atmosphere," exclaims Bowyer, who pilots the No.15 Toyota for Michael Waltrip Racing and is a two-time winner at Talladega. "I can’t wait. This is Talladega baby!"

"If fans weren’t a part of this event in May, they need to make plans to attend this one," said Dillon, driver of the No. 3 Richard Childress Racing Chevrolet. "It’s going to be a blast."

The parade gets rolling at 6:30 PM (CST) on Friday night at the north end of Talladega Blvd., Bowyer, Stenhouse Jr. and Dillon will be atop the lead float throwing out swag and welcoming fans to NASCAR’s version of Mardi Gras. The parade will make its way down the Blvd., building up excitement as it passes the most colorfully decorated campsites in all of NASCAR. At the south end of the Blvd. the parade will come to a halt, and Harvick will be anxiously waiting on the main staging area for the fan competitions.

"Talladega is a lot of fun," said Harvick, who has gone to Victory Lane once at Talladega. And, Stenhouse, Jr.,  a regular visitor to Talladega Blvd. during the weekend, says "Talladega definitely knows how to throw a party for their fans. It is just awesome."

On the track, Friday’s schedule at Talladega includes practice and qualifying for the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series race as well as practice for the GEICO 500 for the NASCAR Sprint Cup Series.

Saturday will see the drop of the green flag for the fred’s 250 event at high noon (CST), followed by the Food Land/Food Giant qualifying for the GEICO 500 at 3:40 p.m. (CST). Later in the evening, the Saturday Night Concert featuring Thomas Rhett will take place (Free admission with purchase of a Sunday GEICO 500 ticket). Sunday’s GEICO 500 gets underway at 1 p.m. (CST).

The track has many ticket options for fans of all ages, as well as hundreds of acres of FREE Camping. To find out more, call the Talladega ticket office at 1-877-Go-2-DEGA or visit


MINNEAPOLIS (Sept. 8, 2014) – Controlling a 3,300-pound stock car at speeds close to 200 mph requires drivers to be at the top of their fitness game. Landon Cassill, driver of the No. 40 Chevrolet SS in the NASCAR Sprint Cup Series, has teamed up with Snap Fitness to show fans how to start their internal engines and get fit like a NASCAR driver.

A three-minute video highlights the strength-training program created to keep Cassill in driving shape. Cassill and a Charlotte, North Carolina Snap Fitness club owner lead viewers in a step-by-step tutorial of several exercises while educating fans on the importance each move has behind the wheel.

Did you know? NASCAR drivers…

  • Can lose 5-10 pounds in sweat each race
  • Experience 3 Gs of force against their bodies going through turns
  • Maintain the same heart rate of a serious marathon runner, 120-150 beats per minute for three-plus hours

“Physical fitness and stamina play important roles in my success on and off the track,” Cassill notes. “This workout has helped me race 600 miles and complete an Ironman 70.3 earlier this year. Even when I’m on the road, I can stay fit with these simple moves.”

Exercises outlined in the video for the lower body, upper body and core include standing lunges, pull-ups, hip cable pulls, push-ups, tricep dips and medicine ball pass.  

As the first fitness company to be a primary sponsor in the sport, Snap Fitness is encouraging all NASCAR fans and media to join #SnapNation to lead an active and healthy lifestyle by offering a limited time 40-day trial pass for only $8.95 with the chance to win 40 great prizes during “40 Days of Landon.”

Fans can learn how to train like a NASCAR driver on Snap Fitness’ YouTube channel and can visit to sign up for the limited time 40-day trial pass.

About Snap Fitness

With more than 2,000 clubs open or in development in 15 countries, Snap Fitness is one of the world’s largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. With For more information, please visit

About Lift Brands

Lift Brands Elevated Wellness Companies is the world’s largest wellness franchise organization with more than 3,000 clubs open or in development in 15 countries. Propelled by six fitness companies, Lift Brands has served 165 million workouts and counting. The organization consists of Snap Fitness, 9Round, Fitness On Demand, Kosama, and STEELE 365. Peter Taunton leads Lift Brands, bringing more than 30 years of experience to the fitness sector. For more information, please visit


Kasey Kahne, driver of the NASCAR Sprint Cup #5 Farmers Insurance Chevrolet SS, visits the General Motors Tonawanda Engine facility Wednesday, July 23, 2014 in Tonawanda, New York. Kahne toured the Chevrolet Corvette GEN 5 engine line while at the plant, and helped present $60,000 from the GM Foundation to six Buffalo charities. (Photo by Don Heupel for Chevrolet)

Legendary Automotive Journalist and Motor City Masters Judge Jean Jennings Scheduled to Appear

truTV’s Competition Series Motor City Masters, Produced in Collaboration with Chevrolet, to Premiere June 24

Motor City Masters is off to the races. truTV’s new car design competition series will be at the center of an immersive car-design installation to be located in Pocono Raceway’s Fan Fair for the NASCAR Sprint Cup Series from Pocono 400 during the weekend of June 7-8. Produced in collaboration with Chevrolet and premiering Tuesday, June 24, at 10 p.m. (ET/PT), Motor City Masters will bring together 10 experienced designers, with various specialties and backgrounds, all of whom share a passion for car design.

Motor City Masters judge Jean Jennings, legendary automotive journalist and former editor-in-chief of Automobile magazine, is scheduled to make appearances at Pocono Raceway throughout the weekend. She will be attending the NASCAR Sprint Cup Series Drivers Meeting and will have a view of the action up close from Victory Lane. She’ll also be blogging from the race at

truTV’s Motor City Masters installation at Pocono Raceway will immerse fans in the world of custom car design, giving them the chance to emerge as Motor City Masters in their own right. Fans will have the opportunity to have their very own custom concept cars sketched out by an artist. They’ll be able to pose for a photo with their sketch superimposed onto the cover of Automobile magazine, which they can then upload and share with friends via social media.

In addition to the Motor City Masters installation, truTV will be touted during sister network TNT’s coverage of the NASCAR Sprint Cup Series, which will begin with the NASCAR Sprint Cup Series from Pocono presented by the Dodge Charger on Sunday, June 8, at 1 p.m. (ET). On Saturday, members of TNT’s NASCAR announcing team will describe their dream cars to two of the competing Motor City Masters designers: Camilo and Darby. The designers will sketch their ideas, which will then be showcased during TNT’s NASCAR Summer Series coverage.

"NASCAR is the perfect outlet through which to spread the word about truTV’s exciting new competition series Motor City Masters,” said Puja Vohra, senior vice president of marketing and digital for truTV. “We look forward to plunging race fans into the fascinating world of car design, introducing them to Motor City Masters and giving them the chance to get their own design ideas put down on paper.”

Among the other features of the Motor City Masters area at Pocono, a Camaro Z/28 and Corvette will be on display, exemplifying the high-end craftsmanship of Chevrolet. Fans will also be treated to their very own copy of their magazine cover shoot, as well as truTV tchotchkes (while supplies last).

Motor City Masters Sneak Peek:

Motor City Masters Cast:

Motor City Masters on Facebook: 

Nascar Hall of Famer Dale Jarrett and Autolite have teamed up for the Autolite Iridium XP Checkered Flag Challenge.  Thousands of prizes are up for grabs, including a V.I.P. trip to a NASCAR Sprint Cup Series race in 2015. 
Here’s more info from the legendary Dale Jarrett:
At the checkered flag of every NASCAR Sprint Cup Series points race this season, fans will have 60 minutes to go to the Autolite Facebook page and enter for their chance to win weekly prizes, including:

•  $50 Amazon gift cards

•  Autolite mini racing helmets signed by Dale Jarrett

•  Autolite Prize Packs

Check out for complete contest rules and details.