LANDON CASSILL TEAMS WITH SNAP FITNESS TO HELP FANS TRAIN LIKE A NASCAR DRIVER
MINNEAPOLIS (Sept. 8, 2014) – Controlling a 3,300-pound stock car at speeds close to 200 mph requires drivers to be at the top of their fitness game. Landon Cassill, driver of the No. 40 Chevrolet SS in the NASCAR Sprint Cup Series, has teamed up with Snap Fitness to show fans how to start their internal engines and get fit like a NASCAR driver.
A three-minute video highlights the strength-training program created to keep Cassill in driving shape. Cassill and a Charlotte, North Carolina Snap Fitness club owner lead viewers in a step-by-step tutorial of several exercises while educating fans on the importance each move has behind the wheel.
Did you know? NASCAR drivers…
“Physical fitness and stamina play important roles in my success on and off the track,” Cassill notes. “This workout has helped me race 600 miles and complete an Ironman 70.3 earlier this year. Even when I’m on the road, I can stay fit with these simple moves.”
Exercises outlined in the video for the lower body, upper body and core include standing lunges, pull-ups, hip cable pulls, push-ups, tricep dips and medicine ball pass.
As the first fitness company to be a primary sponsor in the sport, Snap Fitness is encouraging all NASCAR fans and media to join #SnapNation to lead an active and healthy lifestyle by offering a limited time 40-day trial pass for only $8.95 with the chance to win 40 great prizes during “40 Days of Landon.”
About Snap Fitness
With more than 2,000 clubs open or in development in 15 countries, Snap Fitness is one of the world’s largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support. With For more information, please visit www.snapfitness.com.
About Lift Brands
Lift Brands Elevated Wellness Companies is the world’s largest wellness franchise organization with more than 3,000 clubs open or in development in 15 countries. Propelled by six fitness companies, Lift Brands has served 165 million workouts and counting. The organization consists of Snap Fitness, 9Round, Fitness On Demand, Kosama, and STEELE 365. Peter Taunton leads Lift Brands, bringing more than 30 years of experience to the fitness sector. For more information, please visit www.liftbrands.com.
Kasey Kahne, driver of the NASCAR Sprint Cup #5 Farmers Insurance Chevrolet SS, visits the General Motors Tonawanda Engine facility Wednesday, July 23, 2014 in Tonawanda, New York. Kahne toured the Chevrolet Corvette GEN 5 engine line while at the plant, and helped present $60,000 from the GM Foundation to six Buffalo charities. (Photo by Don Heupel for Chevrolet)
Legendary Automotive Journalist and Motor City Masters Judge Jean Jennings Scheduled to Appear
truTV’s Competition Series Motor City Masters, Produced in Collaboration with Chevrolet, to Premiere June 24
Motor City Masters is off to the races. truTV’s new car design competition series will be at the center of an immersive car-design installation to be located in Pocono Raceway’s Fan Fair for the NASCAR Sprint Cup Series from Pocono 400 during the weekend of June 7-8. Produced in collaboration with Chevrolet and premiering Tuesday, June 24, at 10 p.m. (ET/PT), Motor City Masters will bring together 10 experienced designers, with various specialties and backgrounds, all of whom share a passion for car design.
Motor City Masters judge Jean Jennings, legendary automotive journalist and former editor-in-chief of Automobile magazine, is scheduled to make appearances at Pocono Raceway throughout the weekend. She will be attending the NASCAR Sprint Cup Series Drivers Meeting and will have a view of the action up close from Victory Lane. She’ll also be blogging from the race at jeanknowscars.com.
truTV’s Motor City Masters installation at Pocono Raceway will immerse fans in the world of custom car design, giving them the chance to emerge as Motor City Masters in their own right. Fans will have the opportunity to have their very own custom concept cars sketched out by an artist. They’ll be able to pose for a photo with their sketch superimposed onto the cover of Automobile magazine, which they can then upload and share with friends via social media.
In addition to the Motor City Masters installation, truTV will be touted during sister network TNT’s coverage of the NASCAR Sprint Cup Series, which will begin with the NASCAR Sprint Cup Series from Pocono presented by the Dodge Charger on Sunday, June 8, at 1 p.m. (ET). On Saturday, members of TNT’s NASCAR announcing team will describe their dream cars to two of the competing Motor City Masters designers: Camilo and Darby. The designers will sketch their ideas, which will then be showcased during TNT’s NASCAR Summer Series coverage.
"NASCAR is the perfect outlet through which to spread the word about truTV’s exciting new competition series Motor City Masters,” said Puja Vohra, senior vice president of marketing and digital for truTV. “We look forward to plunging race fans into the fascinating world of car design, introducing them to Motor City Masters and giving them the chance to get their own design ideas put down on paper.”
Among the other features of the Motor City Masters area at Pocono, a Camaro Z/28 and Corvette will be on display, exemplifying the high-end craftsmanship of Chevrolet. Fans will also be treated to their very own copy of their magazine cover shoot, as well as truTV tchotchkes (while supplies last).
Motor City Masters Sneak Peek:
Motor City Masters Cast:
Motor City Masters on Facebook:
• $50 Amazon gift cards
• Autolite mini racing helmets signed by Dale Jarrett
• Autolite Prize Packs
Check out Autolite-CheckeredFlagChallenge.prizelogic.com for complete contest rules and details.